One-third of your posts share curated content from industry thought leaders. One-third of your posts promote your business or drive conversions. 
There are a couple of standard marketing strategies for content mix that you can use to get started: The social media rule of thirds Choose your social channels and content mixĭeciding what kinds of content to post is a key part of your social media strategy - and an important step to building a social media calendar. Look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions.
Key metrics for measuring future success on each platformĪs part of your audit, note how often you’re currently posting on each social network. Gaps, underwhelming results, and opportunities for improvement. Your most successful posts, campaigns and tactics. Who’s accountable for what on your team. Your target audience, their demographics and personas. Goals and KPIs for each branded account by platform. Impostor accounts and outdated profiles. Use our social media audit template to create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts. More of a visual learner? Let Brayden, our Social Media Lead, walk you through planning your calendar in under 8 minutes:ġ. Copy and creative assets (i.e., photos or videos) requiredįollow the steps below to create a lean and efficient social media content plan. The social network and account where it will be published. Yours may be a spreadsheet, Google calendars or interactive dashboard (if you’re using a social media management tool).Ī social media calendar usually includes some combination of these elements for each post: Social media calendars can take many forms. Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies. 
What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts, organized by date. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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