54% of consumers want to get marketing texts, but only about 11% of businesses send them.58.7% of consumers reply to texts within five minutes.American mobile users sent 2.2 trillion text messages in 2020 (up from 1.5 trillion in 2017).When looking at SMS marketing, the key factor is growing demand from smartphone users. Let’s start out with a look at the important numbers behind SMS and WhatsApp marketing. You’ll get a lot of opinions all over the Internet, but today, we’re going to take a deep dive into both SMS and WhatsApp marketing to help you make an informed decision. Which leads brands and their marketers to ask, “Is SMS or WhatsApp marketing right for my business?” Choosing between the two can be tough. It’s generated a lot of interest lately, in part because it’s relatively new. WhatsApp is the most popular of the mobile messaging platforms (like Facebook Messenger and Instagram messages). Text, or SMS marketing, is the text message-based marketing channel that businesses have come to know and love over the past few years as more people spend more time on their phones. The top two that often come to mind are WhatsApp and SMS. It’s why savvy marketers are investing more in mobile marketing channels. We all spend way too much time on our phones.
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